While in the 1980s the Memphis movement was attracting enormous attention for its energy, Ettore Sottsass was setting up a design consultancy firm, which he gave the name of Sottsass Associati.
The studio, founded in 1980, gave the possibility to create large-scale architecture and to deal with the interior design of important international companies. Sottsass associates are now located in London and Milan and continue to support the firm's work, philosophy and culture.
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All of his production, whether in ceramic or glass, is characterized by simple, straightforward shapes, which often refer to the Italian artisan tradition, despite having Sottsass's unmistakable style as a characterizing element.